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Why Us
Services
Blogs
Contact
Getting to Know Your Business
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1
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7
14%
Business Name
How long has the business been established?
Is this a family business?
Which category best describes your business?
Industrial
Tourism
Health & Wellness
Retail
Other
Please describe your business.
Do You Have/Please Provide:
Website
Direct URL
Facebook
Direct link or username (separate by comma if more than one account is owned)
Instagram
Direct link or username (separate by comma if more than one account is owned)
LinkedIn
Direct link or username
Google Business Listing
Please list any other accounts
Your Team
How many people make up your team?
Do you have apprentices, trade college students, mature apprentices, or participants in any other return to work/upskilling programs?
Yes
No
Tell us about your reasons for supporting the program
(Required)
Has your business won any awards, or any of your employees done any industry leading work, had papers published, are especially respected in their fields, won awards, or done anything else exceptional?
Is your business a member of any associations, professional guilds, business chambers, or similar organisations? If so, please list.
Your Core Business
What is your mission or vision statement?
What are your Business's values?
What is your Unique Selling Point? (USP)
What were the unmet needs your business isfilling? What prompted you to start or aquire your business?
Please list ALL of your products and services, starting with the most important:
Ancillary products, services or sub businesses that we should know about:
Please list in order of most to least important.
Which products, services or experiences would you particularly like to sell more of?
Do you have any potential products, services, experiences or collaborations currently under development?
Are there products, services or experiences that you'd like to step away from & why?
What are some future plans you'd like your clients to know about?
Who are your 3 biggest competitors?
Competitor 1
Competitor 2
Competitor 3
(C1) Website URL
(C2) Website URL
(C3) Website URL
(C1) Why are they one of your biggest competitors?
(C2) Why are they one of your biggest competitors?
(C3) Why are they one of your biggest competitors?
(C1) What products, services or experiences do you have in common?
(C2) What products, services or experiences do you have in common?
(C3) What products, services or experiences do you have in common?
(C1) What do you think they do well?
(C2) What do you think they do well?
(C3) What do you think they do well?
(C1) What DON'T you like?
(C2) What DON'T you like?
(C3) What DON'T you like?
Existing Clients
How do products, services or experiences bring value to people's lives?
How do your offerings differ from, or exceed your competition's?
What is your positioning statement? (where do you want to be on the industry ladder)
What aspects of your business are you particularly proud of? What are your strengths?
Communication
Qualified & experienced staff
Speed of service
Cleanliness
Range of services
Value for money
Customer Satisfaction
Credibility
Customisation
What aspects of your business are you particularly proud of? What are your strengths?
Communication
Value for money
Speed of service
Cleanliness
Range of services or experiences
Value for money
Unique experiences
Customer satisfaction
Award-winning
What aspects of your business are you particularly proud of? What are your strengths?
Value for money
Safety record
Range of services
Quality
Clean
Creativity
Speed of service
Innovation
Credibility
Highly qualified
Communication
Strong Industry relationships
Any additional aspects or strengths you're proud of that weren't mentioned above?
Who are your favourite clients and why?
Which clients are currently your most profitable?
What industries do you primarily service?
What target markets do you primarily service?
Local
Interstate
International
Couples
Families
Girls trips
Events
Other
What type of couples?
Young couples
Dual income, no kids
Middle aged couples
Retired couples
What type of families?
Young families
Adult families
Mixed families
Any additional target markets you serivce/would like to service not mentioned above?
Please list serviced markets first, then markets you'd like to service.
Which geographic areas are you servicing currently?
Which geographic areas would you like to service?
These choices are to get you thinking about your ideal clients/jobs. Think about payment terms, flexibility of work, profitability, accessibility, effort required to secure the jobs and how you ideally would like to work. The business direction should be a choice, not something you drift into by default. Please indicate any of the below that you believe are your ideal clients/jobs.
Private residential
Owner builders
Property developers
Real estate work
State government work
Ongoing maintenance
Renovations and restorations
Council contracts
Contract work for other companies
Large scale commercial work
Current Marketing
Do you have Marketing or Business plan documents?
Yes
No
Please upload documents.
Drop files here or
Select files
Max. file size: 100 MB.
Are you happy with your logo and visual brand? If not, Why?
Do you have a 'Tagline' or 'Catch Phrase'? If so, what is it and where is it in use?
Do you feel that your brand accurately reflects where your business is at now?
Do you think that your existing clients are aware of your capabilities and view you the way you want to be seen?
Mention any concerns around how you're perceived.
What marketing are you currently undertaking? (Please compile examples, links, and samples to show when we meet)
Paid Google ads
Paid social media ads, or boosted content
Other blogs
Google listing updates
Newspaper or magazine advertising
Collaborative referral programs
TV ads
Editorial opportunities
Regular social media management
Self-hosted blogs
Other
What other marketing activities are you currently undertaking?
What marketing collateral do you have and how effective is it?
Do you regularly monitor and make changes based on Google analytics insights?
Do you believe that your website accurately and exhaustively conveys your full range of products, services, capabilities and the value your bring to customers?
Do you have promotional flyers?
Where are you using them?
How effective do you think they are?
Do you send EDMs/regular newsletters?
How often are you sending them?
How many engagements or inquiries do they generate on average?
Have you used promotional offers or campaigns?
What were they?
How successful were they?
Marketing Goals
There are various ways of measuring success. Please set down any goals that you'd like to achieve.
Financial Targets:
Social Media Enagement:
Website Traffic:
Jobs that Proceed:
Calls:
Channel Followers:
More Organised, Regular Activities:
Which goals apply to you? You can select as few or as many as you like.
We want more of the same work we already do.
We want to extend our geographical reach.
We're busy, but want to build our name for future growth.
We'd like to diversify our product and service offerings.
We don't particularly want more work; we ant to elevate our offerings and charge premium prices.
We want to extend our offerings into new markets.
We want more work from existing clients.
We just want more work - don't care where from.
We want to build rankings to sell the business.
Representation
Your external facing representation needs to reflect your unique business authentically. Otherwise, anything we do could result in unsatisfied customers. It's also important to know of there are particular representations that you like or dislike. The following could apply to social media posts, representation in blogs, editorials or on oyur website. We'll talk more about your public image at our meeting, with the below list as catalyst for thought.
Puns and word play
Collaborative representation
Instructional or informative
Humour
Before and after pictures
What to do/what not to do
Business updates
Style inspirations
Seasonally relevant
Employee profiles
Life inspiration
Good causes/awareness campaigns
Technical superiority
Down to Earth
Friendly and connective
Purely professional
Conversational
Terminology
Are there any specific technologies, techniques, keywords or phrases that you would like to be synonymous with your business? This can improve SEO and can be threaded through your text.
Please include hashtags that you currently use in this list of words.
Are there any specific technologies, techniques, keywords or phrases that you would NOT like to be synonymous with your business?
Please include words or hashtags you DON'T want to be used.
Is there anything else you'd like us to know that will help to paint an in-depth picture of where your business is and where you'd like it to be?
