Why Powerful Perceptions

Owned and run by Rachel Fraser, 'Powerful Perceptions' is reflective of her strongest offering; the ability to shape people's attitudes and perceptions through effective communication.

Rachel Fraser


With formal training in Media Communications and Marketing, Rachel has extensive experience in public relations, business development, copywriting, and multi media delivery.

She has represented brands such as Charter Hall, Stockland and Westfields in delivering targeted campaigns. More recently, she has been involved in strategising, copywriting for media organisations, and delivering growth for mining SMEs and the construction industry.

Passionate about the local area and small business, Rachel is also actively involved with Upper Hunter Women in Business and on the WIMnet Hunter Valley Sub Committee.

Rachel's latest project is the Plan Your Event Hunter concept, which, with the backing of local council, will provide a platform for local hospitality and event businesses to have a greater online presence. An advocate of collaboration, Rachel believes Plan Your Event Hunter will benefit hundreds of local businesses in the long term.

Why Trust Powerful Perceptions with your business's image?

Simple and Approachable

One of the benefits of dealing with Powerful Perceptions, is that you only ever need to talk to one marketing professional, saving you the hassle of crossed wires, ineffective use of time, or the possibility of a disconnect. If you’re not happy with something, the buck stops with me.  Designing and implementing your strategy and marketing activities is ultimately my responsibility, protecting you from any misunderstandings between departments. I strive to offer my clients the personalised service of a sole trader with agency delivery capabilities.

Supportive and Affordable

Being a small business myself and having experience being involved in small and family businesses since youth, I have an understanding of where you are at and what will and won’t benefit you. I understand that marketing can often be the last thing that small business worries about, but also know it is one of the first things you should be looking to do to increase profits. I want to help you start small, and run achievable, targeted campaigns, gradually growing your marketing spend in line with your profit growth.