Why Powerful Perceptions
Consumer perception can make or break a business. We're here to help you get your message out to the right people. Whether through a website, magazine editorial, social channels, branding or a video - it all comes down to the story you're telling the world. Together we can make it a powerful one!
Rachel Fraser
Director, Strategist, Writer
With formal training in Media Communications and Marketing, Rachel has extensive experience in public relations, business development, copywriting, and multi media delivery.
She has represented brands such as Charter Hall, Stockland and Westfields in delivering targeted campaigns.
Her experience in trade and industrial marketing are a stronghold, with some fantastic results achieved for mining SMEs and the construction industry.
Passionate about the local area and small business, Rachel is also actively involved working on projects for Cessnock Council, Around Hermitage Association and has launched Plan Your Event Hunter as a passion project to lift midweek tourism to benefit small Hunter Valley tourism, events and wellness businesses
Kate Moore
Content Creator, Lifestyle Writer, Model
Kate combines her on-camera experience with a passion for lifestyle content and social media. With a background in high-end retail and client-facing roles, she works closely with clients to turn ideas into content that connects, inspires and drives action. When she's not in front of the camera, she's busy thinking creatively about how to help your brand resonate with your target audience.
She's also our go to for planning events that captivate!
Lucy Smith
Social Media Manager, Analytics & Reporting, Content Creation
With a qualification in marketing, Lucy handles content planning, scheduling, and reporting for Powerful Perceptions’ clients. Her strong attention to detail ensures everything runs smoothly and on time! Her involvement in projects from start to finish ensures consistent improvement to your results.
Lucy prefers to be behind the camera or video camera than in-front of it, so enjoy this very rare photo of her!
Why Trust Powerful Perceptions with your business's image?
Simple and Approachable
We're down to earth, approachable and we won't bamboozle you with jargon. We take the time to listen - not just to your goals, but to your questions as well. We take your concern seriously and you'll never feel small or silly asking us to explain techy stuff.
We're also happy to work with you collaboratively and teach you the ropes along the way. You won't lose control of your image, rather have someone to help you mould it.
Supportive Business
We get small business! We are one ourselves, and we've had plenty of experience and insights into the pitfalls and triumphs of small enterprise. We're here to help you grow into the brand you want to be!